Posting more isn’t the problem. Nobody told you what to make, but i will.

Most companies don’t have a content problem. They have a “we don’t know what this is supposed to be” problem.

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Skylar, smiling, in a grey cap and black t-shirt in his studio

The track record

Ten years of figuring out what to make. No ad budget.

  • 350M+

    Organic YouTube views across the two channels I built.

  • 424K

    Subscribers on Chase After The Right Price, the main channel

  • 52.5K

    Subscribers on the crew channel, built as a funnel

  • 1,663

    Videos published across both channels

  • $0

    Spent on ads. Ever.

  • YouTube

    476K+ YouTube subscribers across two channels

  • Instagram

    50.9K Instagram followers

  • TikTok

    32.7K TikTok followers, 1.3M likes

Watch the main channel

Brands that found us because we kept posting

  • eBay
  • Whatnot
  • XYAB

This probably isn’t for you

Don’t bother if:

  • You want someone to run your accounts. I don’t do that.
  • You want a guarantee that something goes viral. Nobody can give you that.
  • You can’t commit ninety days. One month can’t answer the question.
  • Nobody at your company is going to make the content.

We should talk if:

  • You’re already profitable and this channel is an afterthought.
  • You’re deciding between an ad budget and building something you keep.
  • You’ve got someone in-house who wants this and no plan to give them.
  • You want to be told the truth, including when it’s no.
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Sound like the right column? The audit is where we start.

Ads are rent. Content is equity.

Content: views and ad revenue keep coming in, years later

Paid ads: reach stops the day the money does

Ad budget runs out

Still earning, years later

Launch Six years later
Illustration of how the two curves behave, not data from a real campaign.

Advertising is a one-way street. You pay to talk at people, they don’t talk back, and the moment you stop paying you stop existing. You didn’t buy an asset. You rented attention, by the month, at a price that goes up.

Content is the only marketing that pays you back. A video I posted six years ago is still making sales this week. I paid for it once.

I’m not against ads. Ads amplify. Content compounds. If you have nothing worth amplifying, paid just helps more people ignore you faster.

We don’t pay to play. We play to win.

You already know something’s being left on the table.

Maybe you’re posting and it’s going nowhere. Maybe you’re not posting at all and you’ve made peace with it. Maybe there’s someone on your team who keeps bringing it up and nothing happens.

Here’s the part that should bother you: the brands beating you at this usually have worse production and a smaller budget. They’re not outspending you. They’re out-publishing you, and they figured out what to make.

People didn’t think Sears would go away either.

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1,663

Videos published across our two channels. Every square is one of them. This is what out-publishing looks like.

  • eBay
  • Whatnot
  • XYAB
  • YouTube logo
  • TikTok logo
  • Instagram logo

Nobody asked me to start it.

I started in a basement buying and selling video games. The YouTube channel wasn’t anyone’s plan. I just thought it would work. Nearly ten years later it’s close to 300 million views across two channels, and the content covers the salaries of everyone who makes it. Our marketing spend is effectively zero.

I was never the one making all the videos. I was the one deciding what to make, when to change course, and where the effort should go. That’s the job I do for you.

6

people on our team, doing what competitors do with 30. That’s what content does when it works.

What content has paid us back

Ads stop when the money stops. These didn’t.

  • $25K

    One 41-minute video. Three days to make.

    It’s earned about $25,000 over two to three years, and it’s still earning. People stop us at conventions to say it’s the video that started their business.

  • eBay

    You never know who’s watching

    eBay found us through TikTok, our smallest platform at the time.

  • ~6 figures

    Trust sells before you do

    A buyer found us through Shorts and spent close to six figures with us on Whatnot in three to four months.

  • ~$100K

    Influence beats ad spend

    We sold five of a partner’s $20,000 machines just by showing on camera that we liked the product.

How it works

  1. 01

    Diagnose

    I look at what you’re doing, talk to whoever actually makes it, and find what’s capping you. Including which numbers you should ignore.

  2. 02

    Design

    You get the formats you should own, the workflow to produce them, and who should be on camera. Built for your business, not a template.

  3. 03

    Build

    Ninety days of reps together. Then your team runs it without me.

Ways to work together

Pick the door that fits

  • The Build

    $10K+

    I find or help you hire your on-camera person and editor, train them, and hand over the playbook. Weekly scheduled calls for three months.

    For larger businesses that want a team, not homework.

  • Most popular

    The Audit

    $2,500

    A one-hour call reviewing your channels, content and workflow. You get written actionables, check-ins over 90 days, and a re-audit at day 90.

    For businesses with something running that isn’t working, or nothing yet and no roadmap.

  • The Walk

    From $250

    A recorded 90-minute strategy call, walking and talking through your situation, with a written list of next steps.

    For small owners and creators who need a direction.

Book your audit

Not sure which one you need? Start with the audit request and I’ll tell you, even if the answer is none of them.

Inside The Build

What you actually get

One engagement. Three weeks to build it, ninety days to prove it.

  • The Allocation

    Where your resources should go, which channel, how much, and what to stop doing. Including whether you should be investing here at all.

  • The core of the engagement

    Format Architecture

    Three content formats built for your business, with the reasoning and the failure mode to avoid. This is the part nobody else can hand you.

  • The Operating System

    Cadence, workflow, tooling, approvals, and who does what. Usually this is where the throughput has been hiding.

  • The Talent Profile

    Who inside your company should be on camera, or the hiring rubric if you need someone. I advise on hiring. I don’t recruit.

  • The Standard

    The playbook for judging your own work, so you stop needing me to tell you if something’s good.

  1. Weeks 1 to 3

    We build the blueprint

  2. Days 1 to 90

    We prove it with ninety days of reps, together

  3. After that

    Your team runs it without me

Book your audit

Four engagements a month. I’ll tell you honestly if you’re not one of them.

What “knowing what to make” looks like

Three real examples, none of them mine.

  • A private jet broker

    Selling jets is unrelatable, so they stopped trying. They reenact their own sales calls with a recurring difficult-customer character. It’s funny, it teaches you what they actually offer, and it built one of the biggest accounts in the category.

  • A fine-dining restaurant

    One camera on the wine pourer’s bow tie. His POV, opening the bottle, describing it, tasting it. Millions of views a video from a guy who was already pouring the wine.

  • A construction company

    One guy narrating the job site. Here’s what we hit, here’s why the pipe’s wrong, here’s the fix. Now strangers who will never build in Texas trust a builder in Texas.

None of these are about production budget. All of them are about finding the person already inside the business.

What I need from you

You’ll post at the cadence in the plan. Nothing means anything before you’ve shipped thirty to forty-five pieces.

You’ll give it ninety days. For the first month it will feel like nothing is happening, because nothing will be. That’s the part where most people quit, and it’s why I won’t sell you a thirty-day engagement.

You own the execution. I diagnose and design, your team produces. If you fall behind the cadence, you’ll hear it from me that week, not at the end.

Questions

How much is this?

The Audit is $2,500. The Build starts at $10,000. The Walk, a recorded 90-minute call, starts at $250 if you want to test the water first. I’ll tell you which one you need, and sometimes the answer is neither.

Can you guarantee results?

I’ll guarantee your output triples at the plan cadence in ninety days or I refund it. I won’t guarantee a view count or a follower number. Nobody controls the algorithm and anyone telling you otherwise is selling you something.

Why not just hire someone?

You probably should. But a hire with no format, no standard, and no plan is an expensive way to learn what I already know. Do both. I’ll tell you who to look for.

How do I measure this?

Partly you can’t, and that’s exactly why most companies never fund it. There’s no number you can put on someone trusting you. What I can do is tell you which of your existing numbers are lying to you.

Isn’t it too late for us?

It’s not too late. But in two years you’ll say it’s too late, and wish you’d started two years ago.

Find out if this is worth your money.

A few questions. If it’s a fit I’ll tell you. If it isn’t I’ll tell you that too, and why.

Book your audit

Four engagements a month. I’ll tell you honestly if you’re not one of them.

Skylar